Activate Today's Medicare Member: Effective Engagement Strategies

Motivating Medicare members to take action to improve their health is a high priority for health plans. Empowering behavior change improves health outcomes among members, builds trust and loyalty, and expands earning potential for plans. Just because you’re communicating with your members doesn’t mean you’re connecting. But with the right engagement strategy, you can deeply engage and motivate members to take actions that matter. Today’s Medicare members are more technology-savvy than most people give them credit for, thus overlooking an opportunity to connect with Medicare members digitally. Attendees will walk away with a better understanding on how to effectively engage Medicare members to the benefit of both the member and the health plan.